Always Presents "Keep Playing"

VIDEO: An Interview with Director Nanette Burstein

Filmmaker Nanette Burstein discusses her eye-opening experience directing the Always #LIKEAGIRL short film “Keep Playing.”

More than half of the girls who play sports quit by the end of puberty, and of those, seven out of 10 felt they did not belong in sports, according to the Always Confidence & Puberty Survey.* In fact, only one-third feel that society encourages girls to play sports.

To empower girls everywhere, Always partnered with Nanette Burstein, an Academy Award–nominated documentary filmmaker, to direct “Keep Playing,” a short film created for the Always #LIKEAGIRL campaign.

“I was very surprised that there are still so many girls who are being discriminated against for wanting to play sports,” Burstein said in an interview. “Talking to the girls, I definitely think sports have had a huge effect on their confidence.”

Watch the full interview with director Nanette Burstein to learn more about the film “Keep Playing”:

*The Always Confidence & Puberty Wave IV Study was conducted by MSLGROUP Research utilizing Research Now Panels that surveyed a total of 1,514 Americans. There was a nationally representative sample group of 1,006 females ages 16 to 24 and 508 males ages 16 to 24. The survey was implemented between the dates of Dec. 30, 2015, and Jan. 7, 2016.




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