VIDEO: The Measure of Greatness
When the Olympic Games were postponed, it’s what these athletes did next that mattered.
As an Olympic sponsor, we have always believed the Olympic Games are about much more than singular moments of victory. When faced with the postponement of the Olympic Games Tokyo 2020, athletes around the world had a choice about what to do next. We were inspired by Olympic and Paralympic athletes and hopefuls who put their own dreams on hold and their disappointment aside and instead stepped up to a different stage in 2020. In this new film, we tell the stories of some of these exceptional athletes who are leading their communities — not through their athletic performances, but through their compassion, humanity and love.
Athletes for Good Fund
To help athletes like those in the film do more good in their communities, P&G is launching the Athletes for Good Fund. This joint initiative with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) will issue grants to the charitable causes supported by Olympic and Paralympic Games athletes and hopefuls who are advancing important work against our shared citizenship focus areas. The Athletes for Good Fund will award a total of 52 grants over the next year — representing one grant for every week leading up to the Opening Ceremony of the Olympic Games Tokyo 2020. Athletes who are working with organizations that are building and serving their communities in the areas of community impact, equality and inclusion, and environmental sustainability are eligible to apply.
A New Chapter of Olympic Games Partnership
The Athletes for Good Fund represents the spirit of our renewed partnership with the IOC, now extended through Los Angeles 2028 and including global rights to Paralympic Games. Building upon the success of the last ten years of partnership with the IOC, and the values shared by both organizations, we are committing to a first-of-its-kind, Citizenship-driven partnership. Together, P&G and the IOC will commit to take action and to make meaningful progress in the areas of equality and inclusion, environmental sustainability and community impact, using each of the next four Olympic Games to measure progress.