Celebrate Black Panther: Wakanda Forever with these P&G haircare brands | Good Everyday

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My Black Is Beautiful and Gold Series team up with Marvel Studios’ Black Panther: Wakanda Forever to Celebrate Black Joy and Beauty

My Black is Beautiful (MBIB) and Gold Series teamed up with Marvel Studios’ Black Panther: Wakanda Forever to Celebrate Black hair joy and spread positive images of Black people across social media platforms.

The Black Panther franchise has been heralded for serving as a catalyst for advancing Black culture and technological innovation into the global mainstream consciousness through entertainment. My Black is Beautiful and Gold Series have done the same through beauty for decades, with their collection of products that address needs from styling, scalp care and moisture for natural hair - all formulated by Black scientists, Ph.Ds., and dermatologists.

Through this magnetic “fusion” of entertainment, beauty, and science, this collaboration will amplify important dialogues about Black empowerment, representation, hair, and beauty.  

“We are delighted that Marvel Studios has welcomed MBIB and Gold Series to join them in this moment of cultural significance,” says Lela Coffey, P&G VP, North America hair care and multicultural brands. “With the release of Marvel Studios’ Black Panther: Wakanda Forever, Black men, women and children across the world will see themselves depicted on the big screen as Super Heroes – with powerful stories of triumph and beautiful hair as their superpower,” she adds.

For more information about My Black is Beautiful and Gold Series, visit: www.mbib.com and www.pantene.com.

Click here to learn more about Black Panther: Wakanda Forever and be sure to check out Black Panther: Wakanda Forever in theatres everywhere on November 11, 2022!

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