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A Force for Good: How Our Brands Are Making a Difference

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A Force for Good: How Our Brands Are Making a Difference

Learn how 3 of our brands are making a meaningful impact on critical global issues.

P&G is committed to using our voice to address critical issues facing our world. That’s why we joined forces with National Geographic and Global Citizen in September 2019 to raise awareness around some of the world’s most critical issues, activate global citizens and drive meaningful change.

We are proud of the work P&G brands are doing to help solve issues like period poverty, disaster relief and sustainable sourcing.

Our hope is that our efforts inspire you to take action and help us change the world.

Always + Period Poverty

For many girls, puberty is full of uncertainties. When a girl gets her period, her self-esteem can plummet. It’s even worse if she doesn’t have access to the resources she needs, like pads, tampons and information. This lack of resources is called period poverty, and it can have a profound impact on girls’ education and confidence. Without access to menstrual products, girls can struggle to attend school and often become the victims of bullying.

Always is working hard to solve the issue of period poverty by providing pads to girls in need through their puberty education school program, global humanitarian efforts and recent #EndPeriodPoverty campaigns. Through these channels, Always has donated more than 200 million personal hygiene products to girls around the globe. By working with organizations like Feeding America, Always is giving girls access to the products they need so their futures can stay bright.

Tide + Disaster Relief

After Hurricane Katrina devastated the Gulf Coast in 2005, P&G created the Tide Loads of Hope mobile laundry program. Deployed in the wake of natural disasters, the mobile laundromats are a place where survivors, first responders and volunteers can bring clothes to be washed, dried and returned to them free of charge. The smell of fresh laundry can be a source of comfort in a time of crisis and can help families feel like they are rebuilding their lives.

Since 2005, the program has done more than 68,000 loads of laundry for almost 50,000 families across the U.S. and Canada, and Tide and P&G have continued to increase our investment in this program. We have expanded to two mobile units and have seen a huge rise in the number of deployments for the Loads of Hope team.

Charmin + Sustainable Sourcing

Every Charmin toilet paper variety is responsibly sourced. This means that:

  • 100% of the pulp we use to make our toilet paper is certified by recognized organizations to ensure we only use responsibly managed sources.
  • We encourage suppliers to keep forests as forests. Forests will continue to absorb excess carbon in the atmosphere, which is good for all of us.
  • For every tree we use, at least one is regrown.

Additionally, all Charmin products carry Forest Stewardship Council and Rainforest Alliance logos.

We want to raise awareness of these issues — and the work our brands are doing — to inspire you to take action, too.


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