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Ingredients You Can Trust, Transparency to Make Shopping Easier: How P&G Brands Are Making a Positive Impact

P&G brands are continuing to be transparent about our products and ingredients in order to make it easy for you to make the best choices for yourself and your family.

We know you want to know as much as you can about the products you buy and their ingredients — and we’re here to help.


By continuing to be transparent about our ingredient innovation and safety science, we want to make it easy for you to make the best choices for yourself and your family. Across P&G brands, you can count on us to follow three key principles:

We relentlessly pursue the best and safest ingredients from both science and nature to give you the product options you want.

We’re unlocking the potential of both science and nature to provide product options you can trust. Here are just a few:

  • Tide purclean, a plant-based detergent with 100% recyclable packaging

  • Herbal Essences bio:renew, which features a 90% naturally derived formula

  • Pampers Pure, made with premium cotton, soft plant-based materials and other thoughtfully selected materials

  • Tampax Pure, with a 100% organic cotton core and a 90% plant-based plastic applicator

We lead by sharing the what, where and how of our product ingredients so you can make the best choices for yourself and your family.

Through the SmartLabel™ platform, we share product ingredients for all our products online. As part of our commitment to increased transparency in the future, we will also share:

  • Where it’s from: We will provide greater visibility to sourcing, traceability and quality requirements of key ingredients.

  • How it’s designed: We will share more details about our safety standards and how our products are made.

We collaborate to solve big ingredient and material challenges to create a positive legacy for people and the planet.

Some of the best innovations happen through collaboration:

  • We’ve teamed up with organizations like PETA and Humane Society International to help accelerate a global ban on animal testing of beauty products and to work toward a world without animal testing of any consumer products.

  • We’re developing new products and approaches that help reduce the demand for water in production and/or product usage. For example, all of our Tide detergents contain an enzyme that makes them effective in cold-water washing conditions.

As a company, P&G has set broad-reaching sustainability goals that have one purpose in mind: to enable and inspire positive impact on our environment and society while creating value for our company and you as a consumer.

Visit our website to learn more.

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