Skip to main content

'Mother of the Forests' Advocating for Responsible Forestry | Good Everyday

page background-c71f2095a73f43c066fe6df4

Meet the 'Mother of the Forests' Advocating for Responsible Forestry

VIDEO: Watch Katie Couric Media’s “Leading with Love” Series – Part 4

Editor's Note: "Leading with Love" is a five-part series produced by Katie Couric Media in partnership with P&G that shares the inspirational stories of everyday people who Lead with Love, making meaningful impact in their communities.

Stacey Locke still remembers the first time her grandmother brought her to their family's forest – the Pine Prairie. She was five years old, and it was filled with young pine saplings just as tall as her. Her grandmother explained how she planted them for Stacey the year she was born and asked her to always take care of these very special trees. And Stacey promised she would. Fifty years later, she's doing just that, alongside her father and three sisters – and inspiring others to do their part as well.

Like many land stewards, Stacey's forest has been passed down through her family for generations. Today Stacey – affectionately known as the "mother of forests" – is one of the land stewards who supply wood pulp used to make our Charmin toilet paper.

Stacey is proud to have her trees certified by the Forest Stewardship Council® (FSC®) — the largest timber certification organization in the world — ensuring that products come from responsibly managed forests that provide environmental, social and economic benefits. It is the "gold standard of timber" as Stacey told KCM Media, so consumers can feel good knowing their toilet paper is coming from land stewards like Stacey, who care about their forests and protect the environment.

Stacey believes in the power and impact of one act of good and takes time to educate other landowners and foresters about the FSC® certification so our trees, forests and wildlife can flourish and thrive.

Her work is just one example of how P&G is enabling people to Lead with Love. Lead with Love is P&G's call to action to make 2021 the year we all come together to do more and do better – for communities, equality and the planet.

How You Can Help

Even the smallest acts of good can make the world a better place.

P&G and our Family Care brands, including Charmin, Bounty and Puffs, go beyond responsible sourcing and support efforts to keep forests as forests now and for generations to come. Now you join us to Lead with Love by donating your points to plant a tree with the Arbor Day Foundation. Plus, you can take the pledge to help protect forests by seeking out FSC®-certified brands and products.

Since our rewards program launched in May 2020, our members' involvement is making a big impact in this world with more than 5 million acts of good already performed by P&G Good Everyday community— and still counting. Check out what we've achieved so far thanks to our members' everyday actions.

Let's keep the good going and do more together!

Related Articles

Want to Protect Forests? Here’s How.

QUIZ: Sustainability Fact or Fiction?


We’ll donate to your chosen cause each time you scan receipts, take surveys — and even when you sign up.