Athletes’ Acts of Good Inspire P&G’s Campaign | Good Everyday

Athletes’ Acts of Good Inspire P&G’s Campaign for Olympic Games Tokyo 2020

Watch our new films and read stories about U.S. Olympic athletes who are making a positive difference in their local communities.

Inspired by athletes who are not only achieving athletic greatness but also taking action for good in their local communities, P&G is proud to debut two new films for the Olympic Games Tokyo 2020.


“Love Leads to Good” celebrates the important role all parents have in raising their children to be good. It is in those quiet moments of teaching over a lifetime that develop a child into a champion — as an athlete and as a human being. This film depicts how the choice to take action to be a good person reflects the lessons we’ve been taught by those who love us.

“Your Goodness Is Your Greatness” is narrated by proud parents and features Olympic and Paralympic athletes performing at the highest levels of competition and leading with love, showing the world that the true measure of greatness is goodness. Among the athletes included in the film are six-time Olympic Gold Medalist Allyson Felix, USA, track and field; Olympic Gold Medalist Elena Delle Donne, USA, basketball; and four-time World Champion Carissa Moore, USA, surfing. These athletes are using their time and talents to help others, and we are honored to shine a spotlight on their efforts in our film.


Allyson Felix is the most decorated female track and field athlete in Olympic history. She has won more gold medals at world championships than Usain Bolt. But Allyson’s greatness extends far beyond her accomplishments on the track. After suffering preeclampsia and delivering her daughter, Camryn, at 32 weeks, Allyson knew she wanted to use her platform to speak up for others and help create the kind of world she wanted for her daughter. She has testified before Congress on the Black maternal mortality rate. Watch the Good is Gold video below to learn more about Allyson’s inspiring story:


Elena Della Donne has won an Olympic gold medal, a WNBA championship, and she’s been named the WNBA MVP twice. She has reached the height of her sport. But what she’s learned off the court is most significant to her. Elena’s sister Lizzie was born with special needs. Watching how Lizzie navigates the world and what brings her joy has had a profound impact on Elena’s perspective. She has established the Elena Delle Donne Charitable Foundation to raise funds for and awareness of Lyme disease research and special needs programs.The foundation believes that individuals have the right to be treated with compassion, respect and dignity, and seeks to improve treatment options as well as health outcomes.


Carissa Moore is a four-time surfing world champion and will represent the United States in Tokyo when surfing debuts as an Olympic sport this summer. She actively supports work in areas of equality and inclusion and environmental sustainability. Moore Aloha, founded with her dad, Chris, encourages young females through the sport of surfing to be strong, confident and compassionate individuals. And her past work with Waves for Water, featured in Your Goodness Is Your Greatness, helps provide clean water to communities in need.

These are only a few of the many athletes around the world who are stepping up to help their communities. To see more stories of athletes doing good, check out the rest of our Good Is Gold film series, co-created with the International Olympic Committee. This series tells the story of four athletes as they work to take action against bias and inequality: Zeina Nassar, boxing, Germany; Tom Daley, diving, Great Britain; Allyson Felix, track and field, United States; and Scout Bassett, Paralympic track and field, United States.

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