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New Paper Packaging Helps Cut Plastic Waste

From fabric care to deodorant, P&G rethinks packaging inside the (paper) box.

Are you a person who actively seeks the eco-friendliest solution? Are you committed to making your home as green and sustainable as possible? Well, thanks to the latest in packaging innovation, several P&G brands are here to help.

Fabric Care Gets Greener with the Eco-Box

Several of P&G’s leading Fabric Care brands recently got greener with the expansion of paperboard Eco-Box packaging, first launched by Tide in late 2018. Now five more brands — Gain, Downy, Dreft, Tide purclean and Tide Free & Gentle — sport the sustainable packaging design.


So what exactly is an Eco-Box? It’s a smarter package that uses up to 75% less material compared to traditional bottles. And since sustainability starts at home, the Eco-Box arrives right at your front door in a compact, shipping-safe box designed to save on additional boxing or padding. It has a no-drip tap to avoid messes and features a highly concentrated formula. This gives you 30% more cleaning per drop, allowing you to do about 100 loads of laundry on average while also shipping less water and reducing your carbon footprint!


At P&G, we believe sustainability is a global responsibility, and we all have a part to play. That’s why we’re committed to producing 100% recyclable or reusable packaging and reducing the use of virgin petroleum plastic in our packaging by 50% by 2030.


Deodorant Brands Explore All-paper Packaging

The Eco-Box is just one example of our commitment. In April, the company announced plans to begin testing the first all-paper tube package for select Old Spice and Secret aluminum-free deodorants in May at 500 Walmart stores in the U.S.

The paper tube package, made of 90% recycled paper, is certified by the Forest Stewardship Council and features a pushup design that would replace some of our plastic stick deodorant cannisters. We codesigned this package with consumers interested in cutting back on plastic waste.


P&G is completing the second phase of recyclability testing on the new package this fall and hopes to learn how consumers respond to the design. If successful, we will expand the new package across more of our product lineup.


The shift from paper to plastic might seem small, but we’re focused on the big picture. If we convert just 10% of our current deodorant packages to recycled paper or another recyclable material, it could eliminate up to 1.5 million pounds of plastic waste every year.


As we look toward a brighter future, P&G is not only committing to reducing plastic use; we’re also dedicated to transparency about our products and ingredients, so you can make the right choices for yourself and your family. We’ll continue to do what we can for our customers and the environment. And together, we can do even more.


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