P&G Innovations Throughout the Years | Good Everyday

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P&G Innovations Throughout the Years

Innovation always has been and continues to be part of the P&G story.

At P&G, innovation means solving the real problems real people face every day. We’re obsessed with problems, because for us, nothing is more important than understanding, exploring and fixing the friction in peoples' lives. If it touches how people care for their families, their pets, or their homes, we want to know about it and we want to make it better. Some problems might need a simple design innovation that makes life just a little bit easier. Others might depend on a category-redefining invention that transforms the daily task list.

But no matter which problem we’re trying to solve, we are dedicated to the idea that companies today can only succeed when they embrace a spirit of exploration and experimentation that helps them meet the needs of those they serve now, tomorrow and well into the future.


Innovation has always been part of our story — and it continues to be. Here’s a look at some of our most notable product innovations throughout history.

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