Always Helps End Period Poverty

Always Helps End Period Poverty

Always donates feminine hygiene products to help girls stay in school and stay confident. #EndPeriodPoverty.

The most recent Always Confidence and Puberty Survey reveals that nearly one in five American girls1 has either left school early or missed school entirely because they did not have access to period products. At puberty, a girl’s confidence plummets, with the onset of menstruation marking the lowest moment for many girls.2

But the drop in confidence is so much worse for girls who lack access to period protection. It can force them to miss out on important confidence-building activities in the classroom, on the field and in extracurricular school programs, and it can limit their potential far beyond puberty. While lack of access to period products is typically associated with girls in other countries, period poverty is a local concern, too — it’s happening right here in the United States.

We believe every girl should have access to period protection.

That’s why Always is committed to helping #EndPeriodPoverty by sparking conversation and taking action. In the U.S., Always has teamed up with long-standing partner Feeding America to donate millions of period products to girls in need. The products are donated through Feeding America’s network and school pantry program, which provide food, toiletries and personal care products to children in need.

This donation program is one part of our commitment to ensure all girls have the resources they need to stay confident throughout puberty. For more than 35 years, Always has been championing girls’ confidence. The Always Puberty and Confidence education programs reach more than 17 million girls annually, and in just the past 10 years, Always’ product access programs have delivered more than 80 million pads to girls who need them most around the world.

Additionally, the Always #LikeAGirl movement is driving societal change to make sure girls everywhere keep their confidence at puberty and beyond. The #EndPeriodPoverty campaign is the brand’s next step in its commitment to continued puberty empowerment.

1Always Confidence and Puberty Study, November 2017; based on U.S. females ages 16 to 24; 2016 U.S. census.

2The Always Confidence and Puberty Wave II Study, December 2014; based on females ages 16 to 49.




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