Can’t Cancel Pride | Good Everyday

Eighty-seven percent of U.S. adults know someone in the LGBTQ+ community — a family member, friend, neighbor or co-worker. As a company, P&G is committed to supporting the LGBTQ+ community by celebrating diversity and fostering inclusion in the workplace and around the world.

In fact, P&G was one of the first Fortune 500 companies to add “sexual orientation” to its equal employment opportunity statement in 1992 — but there was still work to be done to become a truly inclusive workplace. For 10 years, P&G employees fought to not only receive equal employee benefits but also to turn the tide of prejudice in the community. Much of this work was done by a group called GABLE, made up of gay and lesbian employees who banded together to fight for equality at P&G.

Today, the work continues as many P&G brands strive to reflect all people in our advertising — a key part of P&G’s role in increasing visibility for the LGBTQ+ community. For more than 50 years, Pride Month has brought millions of people together to proudly celebrate who they are and commemorate those who fought for LGBTQ+ rights. Pride Month is also a critical time to generate support for the community. In 2020, P&G, in partnership with iHeartMedia, created Can’t Cancel Pride, a virtual Pride Month celebration that provides support to LGBTQ+ organizations and programs despite the impact and limitations of COVID-19.

Can’t Cancel Pride will soon return for 2021, continuing to elevate the voices of LGBTQ+ people and raise funds for LGBTQ+ organizations and programs.

When you choose Can’t Cancel Pride as your cause, each sign-up, receipt scan and survey will be a donation to provide one phone call to an isolated LGBTQ+ elder in need of connection to community.

You can also donate your rewards points to make an even bigger impact. Donate 100 points and we will reach 100 people with an LGBTQ+ news story to raise awareness and drive acceptance in our communities; OR donate 100 points to give 10 meals to the LGBTQ+ community (beneficiaries of the COVID-19 Global LGBTQ+ Emergency Fund).

“Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community” aired virtually on June 25, 2020. The event raised more than $4 million in support of six LGBTQ+ organizations.

GLAAD
As a dynamic media force, the GLAAD Media Institute equips and empowers advocates and storytellers to strengthen their media impact and accelerate acceptance for the LGBTQ community by tackling tough issues to shape the narrative and provoke dialogue that leads to cultural change.

• Proceeds supported GLAAD’s Spirit Day — the world’s largest LGBTQ+ anti-bullying campaign — and the first digital ceremony of the 31st Annual GLAAD Media Awards.

SAGE
Since 1978, SAGE has been dedicated to making aging better for LGBTQ+ people nationwide. It is the country’s largest and oldest advocacy and services organization that offers supportive services and consumer resources to older LGBTQ+ people and their caregivers.

• Proceeds enabled SAGE to support LGBTQ+ elders, especially through virtual support programs and financial wellness and assistance services.

The National Black Justice Coalition
The National Black Justice Coalition (NBJC) is a leading civil rights organization dedicated to empowering Black lesbian, gay, bisexual, transgender, queer+ and same-gender loving (LGBTQ+/SGL) people, including those living with HIV/AIDS.

• With the proceeds from Can’t Cancel Pride, NBJC was able to support the NBJC Youth and Young Adult Advisory Council (YYAAC) as well as LGBTQ+ people who were impacted by the pandemic by sharing COVID-19 information with the LGBTQ+ community.

The Trevor Project
The Trevor Project is a national nonprofit organization focused on suicide prevention efforts among LGBTQ+ youth through its free and confidential Lifeline, in-school workshops, educational materials, online resources and advocacy.

• Proceeds allowed The Trevor Project to support LGBTQ+ youth impacted by COVID-19 and provided support to others through offering crisis counselor training & tools and by maintaining a safe space for LGBTQ+ social networking.

CenterLink Founded in 1994, CenterLink is a coalition that supports the development of inclusive and sustainable LGBTQ+ community centers across the country, and works to strengthen, support and connect these centers, and help build their capacity to address the social, cultural, health and political advocacy needs of LGBTQ+ community members.

• With the proceeds from Can’t Cancel Pride, CenterLink was able to provide $2,400 grants to 190+ LGBTQ+ community centers and organizations.

OutRight Action International OutRight Action International is a leading international LGBTQ+ human rights organization working at the international, regional and national levels to research, document, defend and advance human rights for LGBTQ+ people around the world.

• With the proceeds from Can’t Cancel Pride, OutRight Action International established a COVID-19 Global LGBTQ+ Emergency Fund, pivoted OutSummit, an in-person conference, to a virtual three-day summit that attracted more than 1,640 registrants from 100+ countries, continued a safety and security program, and planned for their 2021 Advocacy Week.

Whether this is your first Pride or your fiftieth, at P&G we believe that you should be able to be proud of who you are and be seen for who you are.

Though Can’t Cancel Pride was initially created to drive visibility and support for the LGBTQ+ community impacted by COVID-19, the truth is, this community faces complex and significant obstacles every day — whether we’re in a pandemic or not.

That’s why we believe now is the time to expand our efforts, find new ways to reach the LGBTQ+ community, and reaffirm our commitment to equality and inclusion while helping those who need it most.

The second year of the program, in June 2021, will continue to elevate the voices of LGBTQ+ people and raise funds. By supporting the same six organizations and programs as last year, we’ll be able to help them raise visibility and drive accurate, authentic representation of this beloved community.

P&G’s commitment to advocating for the LGBTQ+ community is also supported by our brands.

Once known for a particular kind of “beautiful hair,” Pantene has partnered with GLAAD and the Dresscode Project to tackle conventional stereotypes of beauty.

With hair being an expression of individuality and personality, it’s no surprise that it can play a pivotal role in many people’s “transformation moment.” In fact, six out of 10 people change their hair as part of their coming out journey — and Pantene wants to be there every step of the way.

With 76% of people agreeing that “mainstream society perpetuates stereotypes of masculine and feminine beauty,” Pantene uses their #BeautifuLGBTQ+ campaign to redefine what beautiful looks like.

From showcasing transformations and helping LGBTQ+ people be seen as authentically beautiful while stressing true representation of the LGBTQ+ community, Pantene is committed to fostering inclusion, representation and freedom of expression.

Many P&G brands, like Pantene, have evolved, embraced and celebrated the LGBTQ+ community, their values and their unique perspective. This reflects the work many have done over the course of several decades to make P&G a more open and honest company for the LGBTQ+ community, and the shifting role that our brands play in shaping a dialogue about understanding, normalization and shared humanity. Twelve P&G brands rallied behind the Can’t Cancel Pride effort last year. Dawn, Tide, Downy, Charmin, Bounty, Gillette and Pantene will all be activating support in 2021.