P&G + Can’t Cancel Pride | Good Everyday

As part of P&G’s continuing work to highlight bias and drive meaningful dialogue, we believe it is important to share our own journey for LGBTQ+ inclusion and recognize the courageous individuals that made a lasting impact on both, the company and the communities in which we live.

P&G’s journey towards inclusion began over 30 years ago. Prior to the creation of GABLE – our LGBTQ+ employee affinity network, “sexual orientation” wasn’t included in our corporate diversity statement. Luckily, a few courageous P&G employees believed we could do better. A small group of about five employees organized and demanded change – and it worked! In 1992, P&G formally changed its equal employment opportunity statement to explicitly include sexual orientation and later gender identity.

At the time, P&G was among the first 3% of Fortune 500 companies to include this kind of protection. By 1994, GABLE was officially established in the U.S. What started as a 5-member operation, now spans across nearly 50 countries and boasts more than 5,000 members – a true testament to what we can accomplish when we work together to make a difference.

In 2000, P&G ran its first ad depicting a same-sex couple and sponsored its first Pride. By 2020, in partnership with iHeartMedia, P&G created Can’t Cancel Pride, a virtual Pride Month celebration. When the first waves of the COVID-19 pandemic led to widespread cancellations of summer events, P&G and iHeartRadio joined forces to show that COVID-19 could cancel many things, but not pride. Can’t Cancel Pride was born from an effort to remain together while in isolation, and to support many LGBTQ+ organizations that rely on Pride Month to raise awareness of their mission and funds to support their efforts.

Now, in its fourth year, Can’t Cancel Pride has generated over $11 million in donations for six LGBTQ+ organizations: GLAAD, SAGE, The Trevor Project, The National Black Justice Coalition, CenterLink and Outright International

When you choose Can’t Cancel Pride as your cause, each sign-up, survey, and action on P&G Good Everyday is helping support LGBTQ+ organizations that provide lifesaving and life-affirming resources and services. You can also donate your rewards points to make an even bigger impact.

Our first Can’t Cancel Pride event aired virtually on June 25, 2020. To this day, the project has generated more than $11 million for LGBTQ+ organizations.

GLAAD
GLADD, in their role as the largest LGBTQ+ media advocacy organization, works to ensure fair, accurate and inclusive representation of the LGBTQ+ community in media. With the shared goal of visibility and acceptance, P&G’s support helps GLAAD reshape the narrative and promote dialogue that leads to positive change.

SAGE
SAGE, provides advocacy, services and support to older members of the LGBTQ+ community so that they can age with dignity. Our work with SAGE supports services that include housing & healthcare, caregiving, legal & financial advisory and social isolation prevention for the LGBTQ+ community, all of which have proved to be lifesaving during the COVID-19 pandemic and beyond.

The National Black Justice Coalition
The National Black Justice Coalition works across advocacy spaces to increase safety for LGBTQ+ people and their families. From internet access to education and healthcare, supporting NBJC helps to increase access and serve Black LGBTQ+ and Same Gender Loving people, including those living with HIV/AIDS. Together we seek to help young black people navigate the difficulties of holding multiple marginalized identities.

The Trevor Project
The Trevor Project reports that nearly 45% of the youth they serve through their crisis services are youth of color. The 2022 National Survey on LGBTQ Youth Mental Health made it clear that many young LGBTQ people of color would benefit from increased access to culturally competent mental health services. Our support of The Trevor Project advances visibility, provides diverse communities with better care and empowers better support for LGBTQ young people.

CenterLink
CenterLink serves a network of 300+ LGBTQ+ community centers across the U.S. that provide critical resources and connections for LGBTQ+ individuals seeking information, healthcare and a sense of community. Since we began working with CenterLink, the number of centers across urban and rural areas has almost doubled, allowing them to reach more individuals in need of a safe space.

OutRight Action International
Outright International works with partners around the globe to strengthen the reach of the LGBTIQ human rights movement, document human rights violations and advocate for inclusion and equality. Outright also provides critical services to members of the LGBTQ+ community in emergency situations, ensuring they have safe and equitable access to life-saving care and resources.

P&G has a long-standing history of supporting the LGBTQ+ community, and the same dedication is supported by our brands.

The iconic haircare brand, Pantene, partnered with GLAAD and the Dresscode Project to tackle conventional stereotypes of beauty. This initiative helped encourage more companies to join in on these efforts and increase LGBTQ+ representation in advertising.

Pantene also used their #BeautifuLGBTQ+ campaign to disrupt mainstream standards of beauty and redefine what beautiful looks like. The brand continues to stress true representation of the LGBTQ+ community and is committed to fostering inclusion, and freedom of expression.

More P&G brands continue to rally behind Can’t Cancel Pride. Dawn, Tide, Downy, Charmin, Bounty, Gillette, and Pantene have all shown support in the past.