A legacy of doing good.
A legacy of doing good. A commitment to doing better.
87% of U.S. adults know someone in the LGBTQ+ community — a family member, friend, neighbor or coworker. As a company, P&G is committed to supporting the LGBTQ+ community by celebrating diversity and fostering inclusion in the workplace and around the world.
In fact, P&G was one of the first Fortune 500 companies to add “sexual orientation” to its equal employment opportunity statement in 1992 — but there was still work to be done to become a truly inclusive workplace. For 10 years, P&G employees fought to not only receive equal employee benefits but also to turn the tide of prejudice in the community. Much of this work was done by a group called GABLE, made up of gay and lesbian employees who banded together to fight for equality at P&G. Their efforts were chronicled in a video created in partnership with Great Big Story.
With this commitment to diversity and inclusion, many P&G brands — like Pantene — are striving to make the world a better place through their actions. Once known for a particular kind of “beautiful hair,” Pantene is partnering with GLAAD and the Dresscode Project to tackle conventional stereotypes of beauty. With 76% of people agreeing that “mainstream society perpetuates stereotypes of masculine and feminine beauty,” Pantene is using their #BeautifuLGBTQ+ campaign to redefine what beautiful looks like.
How important is hair?
Short, long, curly, shaggy — hair is a large part of a person’s identity. It’s an expression of individuality and personality. So, it’s no surprise that hair can play a pivotal role in many people’s “transformation moment.”
In fact, six out of 10 people change their hair as part of their coming out journey. So, whether someone gets a major chop, grows out their locks to defy societal norms or embraces hair that bends the gender binary entirely, hair is an impactful visual cue of transformation. And Pantene wants to be there every step of the way, showcasing transformations and helping LGBTQ+ people be seen as authentically beautiful while stressing authentic representation of the LGBTQ+ community.
Pantene, in partnership with GLAAD and the Dresscode Project, will continue to uplift the members of the LGBTQ+ community by fostering inclusion, representation and freedom of expression.
Coming out is #BeautifuLGBTQ+
For the past 30 years, on October 11, the LGBTQ+ community and its allies have celebrated National Coming Out Day. It’s a celebration of individuality, inclusivity and expression that encourages everyone to share their truth with the world.
Pantene is committed to sharing stories of transformations and overcoming obstacles to eliminate bias, encourage personal expression and show a more inclusive world that expands the traditional definition of beauty.
GLAAD Spirit Day
In addition to supporting those celebrating National Coming Out Day, Pantene is also a partner for the annual GLAAD Spirit Day. Celebrated each year on the third Thursday of October, GLAAD Spirit Day is a day dedicated to speaking out against LGBTQ+ bullying and standing with LGBTQ+ youth who face harassment because of their identities.
Pantene believes everyone has a right to be their authentic self and joins a worldwide community that stands behind and supports LGBTQ+ youth and the entire LGBTQ+ community.
The Dresscode Project
Pantene is also partnering with the Dresscode Project to support their mission of providing positive, gender-affirming services for LGBTQ+ clients. A global alliance of salons and barbershops, the Dresscode Project offers training for stylists on language and pronoun usage, how to ask certain questions and how to help members of the LGBTQ+ community feel safe and comfortable.
More ways to show your support
Pantene’s support isn’t just for a day in October or during Pride Month in June. Pantene supports the LGBTQ community every day, all year long — and you can too.
In addition to signing the petition for equal protection of LGBTQ workers, you can join the conversation by using #BeautifuLGBTQ on social media and visiting the Pantene Pride Stories blog page to see people share their transformations and show what it means to be #BeautifuLGBTQ+.